About Sitarini

The everlasting care and affection to the rich and great tradition of India and its culture drive us at Sitarini to deliver the best attires from different parts of this country. Weavers put their heart, with true passion and creativity, to reflect the different customs of this land on their looms. We sleep, but the loom of life never stops, and the pattern which was weaving when the sun went down is weaving when it comes up in the morning. This same passion motivates us to connect the weavers and their skilled craftsmanship to the world of fashion. Sitarini is a result of our heartfelt liking to these weavers and the weaving society.

This subcontinent expresses itself in this traditional skill. The Ikat of Andhra Pradesh, Banaras of Varanasi, Kanchipuram of Tamil Nadu, Paithani of Maharashtra, Sambalpuri of Orissa, Jamdhani of West Bengal and Leheriya of Gujarat are vibrantly alive today. This vibrant culture with a vast range of colors reflects in every piece of Sitarini’s impressive hand-woven collections. The shimmering silk sarees with violet, turquoise, and gold threads weaved in windowless huts – lit only by the sunlight pouring through an open door – travel all the way to Sitarini’s stockrooms. We believe in bringing this unwavering passion of our weavers in its purest form into the hands of its lovers who appreciate these beautiful six-meter-long garments.

Sitarini is an integrated platform for all women’s clothing and accessories along with the blouse stitching with unique designs by our expert tailors with comfort fitting. We also design and develop exclusive saree matching maggam work silk bangles, maggam work silk hair clips & hair bands, earrings and saree kuchulu with gorgeous designs. We also custom make “mommy and me” matching designer wear with exceptional handlooms and fabrics. Come join us in exploring the unique beauties, trinkets and glory of our loved land and its looms at Sitarini – An Indian Ethnic Store.

Mission: Our mission is to create an enriching shopping experience in women’s clothing and accessories by connecting the long lasting Indian traditions with the fast changing fashion trends.

Vision: To be India’s most exclusive platform for women’s clothing and accessories with a distinctive passion to deliver the finest products and services everytime with true authenticity.

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